Telstra Onboarding Online Portal
Client: Adcorp / Telstra
Art Direction: Lee Jackson
Copywriter: Brendan Shanahan
Having such a huge workforce, Telstra needs a standardised way of communicating to all its new employees. ‘Onboarding’ is the place where newbies go to discover everything Telstra. Because there is a lot of content, we created a site which takes the user on a journey. Made up of 5 ‘episodes’, we guide them through everything they need to know, in simple, bite-size chunks. At the end of each episode, the user takes a short quiz and receives an Onboarding score. Prizes and offers were awarded to higher accumulated scores. The Onboarding site revolutionised the way new employees interacted with the brand.